SuperMom: Alex Robinson
Since 2012, Alex Robinson has been at the helm of the Downtown Fairhope Business Association, serving as its Executive Director. For Alex, the vibrant energy and dedication of Fairhope’s residents fuel her passion for the community. “Fairhope is such an amazing place to live and raise a family,” Alex shares. “The incredible people who live here, past and present, are the number one reason I love it. The volunteer spirit is contagious—everyone is eager to share their strengths with the community. I’m so grateful to be part of that tradition.”
Over the years, Alex has spearheaded numerous initiatives that have not only benefited local businesses but have also enriched the quality of life in Fairhope. Events like Fairhope Girls Night Out and the Outdoor Movie on Fairhope Avenue during the holiday season are just two examples. “Watching ideas come to life and seeing how they bring the community together is really special,” Alex says. Her collaborative approach with business owners ensures that these events promote growth while keeping the unique character of Fairhope intact.